Art Production Services for Games & Apps - 2D, 3D, VR/AR Art | Side

Top-tier art services for game & app development. From 2D and 3D to VR/AR, our artists bring your vision to life.

Side is a global game services company supporting studios with co-development, art production, audio production, quality assurance, localization, player support, datasets, playtesting, software testing, IT services, and security testing. Our teams help developers and publishers scale production, improve quality, support players, and prepare games for global audiences.

Side services

• Game Development: Co-development, engineering, design, porting, and technical support for game studios.
• Quality Assurance: Functional QA, test automation, certification, security testing, and platform coverage.
• Playtesting: Remote and in-person player research with participant sourcing and analysis.
• Penetration Testing: Application and game security testing from OSCP-certified specialists.
• Software Testing: Software QA, test automation, and end-to-end testing for reliable digital products.
• Art Production: 2D, 3D, concept, character, environment, animation, and production art support.
• Localization: Game translation, localization engineering, culturalization, and AI-augmented translation workflows.
• Audio Production: Voice production, music, sound design, post-production, and audio localization.
• Voice Production: Casting, recording, direction, and multilingual voice production for games and interactive media.
• Music: Original music composition, production, and adaptive music support for game audio pipelines.
• Sound Design: Interactive sound design, implementation-ready audio assets, and sonic identity for games.
• Post Production: Audio editing, cleanup, mixing, mastering, and post-production for game and media content.
• Audio Localization: Localized voice, dubbing, adaptation, and audio production support for global releases.
• Player Support: Multilingual player support, moderation, community care, and AI-assisted support workflows.
• React: Player support workflows for issue intake, triage, escalation, and community care.
• Resolve: Multilingual support operations for resolving player questions, account issues, and live service requests.
• Localization QA: Linguistic, cultural, and functional localization QA across languages and platforms.
• Datasets: Data collection, annotation, evaluation, TTS, ASR, and speech technology support.
• IT Services: IT helpdesk, infrastructure, cybersecurity, onboarding, and global support services.

Frequently asked questions

• What is game art outsourcing?

  Game art outsourcing means partnering with external studios to create visual assets for your game instead of handling everything in-house. You get access to specialized artists and animators who can deliver everything from concept art and character models to UI elements and environmental assets. This approach lets you scale your art production up or down based on project needs, tap into expertise you might not have internally, and often save on costs compared to hiring full-time staff.

• What is a typical game art production pipeline?

  The game art pipeline translates creative vision into production-ready visuals through close collaboration between art, design, and engineering. It begins in pre-production , where the team defines the visual style, establishes benchmarks and “beautiful corners”, and sets quality targets that guide all subsequent work. During production , artists create and integrate assets such as models, textures, animations, lighting, and VFX, while QA and QC testing occur continuously to ensure quality and performance. VFX development typically peaks later in this stage, closely tied to gameplay, animation, and audio to deliver cohesive visual feedback and emotional impact. In post-production , the team refines, optimizes, and polishes all assets for final integration and performance tuning, ensuring the finished game meets both creative and technical standards.

• What are the benefits of outsourcing game art?

  Partnering with a game art studio like Side gives you access to a global network of 200+ specialized artists across more than a dozen countries. This means you can scale your art production up or down without the overhead of hiring full-time staff, while tapping into expertise across every art style. Our team of internationally acclaimed art directors, artists, and animators has worked on everything from hyper-casual titles like Hay Day to AAA blockbusters like Marvel’s Spider-Man 2 . This approach lets you focus your internal resources on core gameplay and creative direction while we handle the heavy lifting of asset creation.

• How do I choose the right game art outsourcing studio?

  Start by finding a partner who understands your specific genre, platform, and artistic vision. Side's strength lies in our comprehensive service range, from 2D art and 3D modeling to character design, environment creation, and VR/AR/Mixed Reality assets. We've built expertise across all major art styles and genres. So whether you're developing a stylized mobile game or a photorealistic console title, our team can match your creative direction. Our experience with major industry clients also means we understand production timelines and always have quality standards in mind.

• How do you ensure the art style remains consistent with our creative vision?

  Consistency starts with collaboration from day one. Our art directors work closely with your team to establish clear style guides, reference materials, and approval workflows that lock in your vision before production begins. We maintain dedicated personnel for each project who serve as the bridge between your creative team and our artists, ensuring every asset aligns with your established aesthetic. Regular milestone reviews and iterative feedback loops catch any deviations early.